Samsung has crafted a pre-order strategy that makes acquiring the Galaxy S25 Ultra almost too good to be true: no joke, you can get it almost for free. When you compare it to competitors like the iPhone 16 Pro (the 512GB version is sold for $1,299), the value proposition becomes very attractive.

The Samsung Galaxy S25 is here and if you've bagged yourself the brand's latest flagship, you'll want to protect it. We've rounded up the best available cases out there.

With the new Galaxy S25 Ultra in my hand, I stand in the lobby of the LinkedIn building in San Francisco, which happens to be a POPOS: a privately owned public open space. It's a gorgeous hall, with long running panels of blonde wood on the ceiling and back wall.