Since Hamas’ Oct. 7, 2023, attack triggered Israel’s devastating military campaign in the Gaza Strip, the Palestinian-led boycott movement against companies perceived as supportive of Israel gained momentum across the Middle East, where the usual American corporate targets like McDonald’s, KFC and Starbucks saw sales slide last year.

Chat Cola worked with chemists in France to produce the flavor, which is almost indistinguishable from Coke’s—just like its packaging.

Coca-Cola is likely hoping the recognizable "Simply" brand will help the new soda quickly establish itself, against Poppi and Olipop, the two prebiotic-packed soda startups that have attracted a loyal fandom in their few short years of existence.