West believes when fans search for Yeezy on Google that Adidas is the first to come up before his own website, which he thinks is done intentionally to hurt his brand even though

West, who now goes by Ye, began his latest post by insinuating that Adidas intentionally positioned itself atop of the Google search results for yeezy.com. His comments have been lightly edited for clarity.

Ye isn’t sparing anyone in 2025. On Tuesday (Jan. 7) night, the Chicago multihyphenate took to social media to call out adidas for what he claims are attempts to undercut his independent Yeezy line. In a lengthy Instagram caption,

"The tweet" Ye might be referring to is his infamous Twitter post in which he threatened to go "death con 3" on the Jewish community in 2022. The social media website, now known a

The artist formerly known as Kanye West took to social media to air his grievances with Jerry Lorenzo, Adidas, and "fake friends."