The 21st century's obsession with cute unites the mainstream and the underground—but what's behind it? Take Kyary’s viral hit “PonPonPon,” with its throbbing, robotic pirouette across an arcade dance ...

In K-pop, we are always blessed with a spectrum of different types of music videos. From the angsty story lines to some fun dancing to the heavy symbolism, K-pop has got it all! In more recent years, ...

Although the word “aesthetic” may immediately evoke a fuzzy idea, most musical genres have a well-defined and well-orchestrated aesthetic that is readily understood by the initiated. For example, a ...