Affirmations are a self-help strategy used to promote self-confidence and belief in your own abilities. You’ve probably affirmed yourself without even realizing it by telling yourself things like: ...

Self-affirmation theory was proposed by psychologist Claude Steele in the late 1980s and remains popular today. The theory suggests we have a deep desire to craft a personal narrative that we are ...

According to cognitive neuroscientists, 95 percent of brain activity is beyond our conscious awareness. That means our daily experiences are largely affected by unconscious beliefs, attitudes, and ...

Now is always a good time to start thinking more positively about yourself. With constant comparisons to others on social media and the many negative messages we internalize from TV and movies, it can ...

I am confident. I am successful. I am strong. These phrases are examples of positive affirmations: statements that people repeat to themselves with the goal of improving their mood and boosting ...

Madeleine Fraser does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond ...