The History of Overdoing It” uses humor — and a stuffy academic narrator — to implore young men to take a subtler approach to fragrance.

Brand designers reengineered the Axe bottle to curb a problem anyone who grew up after the ’80s is familiar with: chronic ...

The Manhattan laboratory of International Flavors & Fragrances, a facility that spans the better part of a Midtown office floor, has more bottles lying around than a frat house on Sunday. There are ...

As they’re making their way through Target, the young women pass the deodorant aisle and see a display for Axe body spray, that scent of choice for advertising-susceptible guys ages 18 to 24. And ...

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In a marketing campaign too strange not to be true, the Axe brand of body spray/deodorant/smelly stuff for young men has recruited iconic astronaut Buzz Aldrin to promote their new "Apollo" scent for ...

Many people have heard the story about two woodcutters chopping trees in the forest. One chops and chops and chops without stopping, while the other takes breaks frequently, but still manages to chop ...