The reality of working in B2B today is that tried-and-tested tactics are no longer as effective for engaging buyers. Buyers are independent, defensive, and prefer independent research before reaching ...

CHICAGO, May 14, 2025--(BUSINESS WIRE)--G2 today released its 2025 Buyer Behavior Report, based on a global annual survey of B2B software buyers and validated with proprietary G2 Data to enhance key ...

Retail innovation starts with the customer. As shopping behaviors evolve, they reshape expectations and influence how ...

In business, a key part of effective marketing is knowing the customers needs, wants and desires. Much of this can be predicted by the behaviors in the market and knowing the ideal customer for your ...

Monash University researchers are using the power of consumer AI to evaluate the safety and repurposing potential of medicines. The 'association discovery' data mining tool, known as Magnum Opus and ...

For decades, commercial real estate investment sales brokerage has relied heavily on memory, relationships and anecdotal experience. Brokers would say things like, “He’s a good buyer,” or “They always ...

In this episode of the Marketing Smarts Live Show, B2B marketing expert and author Nancy Harhut delves into the fascinating world of behavioral science and its usefulness in marketing for decoding and ...

Parsnipp’s new GEO platform aims to help marketers understand AI visibility by simulating full buyer research journeys, not just testing isolated prompts across LLMs. Andrew Higgins argues that ...

What key changes are Gen Z and Millennial B2B marketers noticing in buyer behavior? To find out, Anteriad and Ascend2 surveyed marketing decision-makers around the world who work for B2B organizations ...

NielsenIQ (NYSE: NIQ), a leading consumer intelligence company, today announced the launch of Omnishopper Taiwan. The new Consumer Panel Services solution provides brands and retailers with a ...