Newly released security video shows moments before a 60-year-old Richmond Hill woman was fatally struck by a vehicle and left undiscovered for nearly two days ...

Gains across several sectors show why marketers should blend linear's scale with CTV's targeting and interactivity.

With CTV’s early reach problem solved, the next challenge is making that reach intelligent – that is, understanding the audience’s journey before, during and after impressions. Now advertisers need a ...

SSPs are coming for streaming media. The average CTV platform now authorizes 30 SSPs to sell its inventory, doubling the number of SSPs streamers worked with last year, according to Jounce Media. SSPs ...

CTV advertising enables marketers to reach their audiences with high-quality and engaging creatives, and this is why CTV campaigns are on the rise in 2025. However, to advertise effectively, drive ...

Though CTV is gaining recognition for driving brand growth and sales, many marketers still see it as an incremental performance marketing tool, according to a new report from Samsung Ads. In the ...

PubMatic brings a powerful programmatic layer fueled by its AI operating system, AgenticOS. The system’s agents could help ...

This post was created in partnership with Viant An ad can reach the right screen and still miss the person watching it. So, ...

CTV has changed faster than the way many of us plan it. Advertisers can now use first-party and behavioral data to reach defined audiences, buy down to ZIP codes, adjust campaigns while they are ...

Peer39 has released a report titled The Brand Safety Illusion: Why Web-Level Verification Doesn’t Travel to CTV, which finds that CTV impressions can receive brand safety classifications even when the ...

As advertising has become increasingly obsessed with “outcomes,” nearly every channel has been re-cast as a performance channel. CTV is no exception. Now, “Performance CTV” has emerged as a convenient ...