The survey, conducted among 130 U.S. marketing and advertising agency professionals, also found that a third of campaigns (34%) don’t resonate with their target audience or generate new leads (35%).

Entrepreneurship is a form of creativity, engaging the brain’s ability to generate ideas, adapt under uncertainty, and build ...

In an era where algorithmic recommendations and viral trends dominate the entertainment landscape, the question of how artists create work with lasting significance has taken on new urgency. While ...

I don't believe that agentic AI eliminates human creativity. When used right, it multiplies it, recasting designers as orchestrators of intelligent systems. For more than a decade, digital tools have ...

Photo: Winners of the 2024 Lab Venture Challenge competition. For faculty, staff and students at the University of Colorado engaged in research, invention or creative work, commercialization offers a ...

Reflecting on the past year of research and innovation at the University of Colorado Boulder, the word that comes to mind is "resilience." I'm proud that we attracted $767 million in funding. I'm even ...

A creative director stares at a blank page at 8:07 a.m., coffee cooling beside a half-finished brief. Ten years ago, that page would have pulled in a crowd: copy, art, strategy, maybe a junior team to ...