Improve the commercial impact of demand generation through better convergence of technology and people. Content, Creative & Campaigns, Marketing operations and technology [MarTech] Today, the B2B ...

Every once in a while, a new buzzword comes along that is predicted to change the way marketing is conducted forever. Back in the 90s, we saw the arrival of CRM. From the mid-noughties on it has been ...

DemandFactor, Inc., a leading B2B demand generation and performance marketing company, today announced it is officially rebranding as Demand.com. The new name and digital presence represent the next ...

Demand generation is how marketers generate leads and get them ready to convert. A focus on lead quality is key when it comes to creating demand and generating the leads you'd like to ultimately send ...

At the March MarTech Conference, we talked about transforming your workflow from a bottleneck into a growth engine. The post ...

Findings from 300 global B2B marketers highlight the shift from adoption to activation as pipeline pressure intensifies. This research shows that organizations willing to move from adoption to ...