Sometimes being in business is just not enough for some entrepreneurs. Take Pamela Lockard, president and CEO of Direct Marketing Network Inc., for example. "I've finally come to the realization that ...

Direct Marketing Network (DMN) has been selected to manage all direct marketing for American Airlines Federal Credit Union (AA Credit Union), the agency announced today. “We selected Direct ...

Adam Hayes, Ph.D., CFA, is a financial writer with 15+ years Wall Street experience as a derivatives trader. Besides his extensive derivative trading expertise, Adam is an expert in economics and ...

Network marketing is a business model that generates sales through independent representatives who build a network of business partners or salespeople to assist with lead generation and closing.

Direct Marketing Network (DMN) is a strategic direct marketing agency that connects businesses to their customers using intelligent planning and proven marketing methods. The agency comprises a ...

Opinions expressed by Entrepreneur contributors are their own. This story originally published on May 4, 2005. You probably have an image firmly planted in your mind of what network marketing (also ...

Direct marketing evolved as a technique to reach pre-qualified customers at a reasonable cost—over against mass marketing in which, for every qualified customer, several hundred totally disinterested ...

Any advertising campaign that targets a select group of customers and contains an explicit call-to-action is an example of a direct marketing tactic. Direct marketing channels vary depending on the ...

Network marketing, also known as multi-level marketing (MLR), is a business model that relies on person-to-person sales by independent representatives, often working from home. Network marketing ...

Network marketing uses personal networks to sell products, with companies like Amway and Avon prominent. Pros include low startup costs; cons include potential losses if unable to resell products. To ...