Fresh off topping the Netflix charts with her new self-titled documentary, Martha Stewart is coming for the holiday throne with a new take on the classic “Elf on the Shelf” doll. “Martha on the Mantel ...

A few years ago, Kurt Neesley of Redondo Beach, California, was brainstorming where to put his family’s Elf on the Shelf for his three kids to find the next morning. He decided to make it look like ...

A few years ago, Kurt Neesley of Redondo Beach, California, was brainstorming where to put his family's Elf on the Shelf for his three kids to find the ...

One family’s Elf on the Shelf didn’t go quite as planned this year. In a TikTok post, a mom who goes by the username ...

The Elf on the Shelf phenomenon has been a favorite (or not-so-favorite) holiday tradition since its debut in 2005. Snoop Dogg is friends with Martha Stewart, Food Network star and legendary lifestyle ...

When you think about traditional financing models, banks don’t really look at a startup elf company as being investment-worthy" ...

A few years ago, Kurt Neesley of Redondo Beach, Calif., was brainstorming where to put his family’s Elf on the Shelf for his three kids to find the next morning. He decided to make it look like the ...

An Elf on the Shelf doll appears upside down in a car at the home of Antonia Katsanos in Franklin Lakes, N.J. on Dec. 17, 2023. (Antonia Katsanos via AP) A few years ago, Kurt Neesley of Redondo Beach ...

A Marietta family 20 years ago created a brand-new tradition with Elf on the Shelf, a Christmas miracle in a day and age where nostalgia rules the airwaves and gift shops.

A few years ago, Kurt Neesley of Redondo Beach, California, was brainstorming where to put his family’s Elf on the Shelf for his three kids to find the next morning. He decided to make it look like ...