This post is in response to The Ghost of Situationism and Why Personality Is Not a Myth By Scott A. McGreal MSc. This article is part 1 of 2. Every year, the Edge asks many different scientists to ...

Have you ever thought to yourself, “He is an anxious guy," or "she seems kind of edgy?” As human beings, one of the most instinctive things we do is make judgments about people we meet. But in doing ...

There I was, sitting in a packed movie theatre. I waited two years for this sequel and I’ve got enough popcorn and diet soda to last me a full three hours. Fifteen minutes into the movie, the hero and ...

In 2017, banner viewability (ads seen by a person) in the UK is just 52% - the lowest in the western world. Given the attribution and research tools available, ad viewability could and should be 100%.