Londoners cruising for a parking space one day in 2004 got a surprise when they turned onto Belvedere Road — one spot was taken up by a Volkswagen Polo Twist carved out of ice. The car, conceived by ...

When prospects call the Village at Chestnut Hills, an apartment community in Philadelphia, they have the option of being transferred to the front desk. They’ll actually be talking to the call center, ...

Markian Tarasiuk and Sean Harris Oliver were two Vancouver-based artists who ran neighboring theater companies. But when the ...

In the age of digital marketing, small businesses can create personal and memorable engagements with customers for a much more affordable price than ever before. Guerrilla marketing does exactly that.

Guerrilla marketing, which traditionally includes attention-getting street-theater stunts and unorthodox tactics, was once the province of low-budget advertisers who couldn't afford traditional ...

At Boston University’s Guerrilla Marketing Society, the sky’s the limit. The group has worked on marketing campaigns for big name clients — from Expedia to Spotify as well as campus favorites like ...

Opinions expressed by Entrepreneur contributors are their own. First there’s marketing. Then you have direct marketing, consumer marketing, B2B marketing, buzz marketing, word-of-mouth marketing, ...

Publicity stunt marketing covers a wide range of themes, from billboard ads to TV commercials, but most recently, it's the ...

Opinions expressed by Entrepreneur contributors are their own. As marketing continues to change, the secrets of guerrilla marketing continue to change. There are 18 guerrilla marketing secrets, and ...