Research has shown that measuring customer surplus value, or now how much compensation a customer requires to forgo the brand ...

Getting married, starting a family or buying a new home — milestone moments like these signal the beginning of a new chapter and compel us to reprioritize what matters most. As our needs evolve, so do ...

The history of LGBTQ+ brand support/allyship has been a roller coaster. Historically it had been considered risky for brands to express support for the community and whatever support there was, ...

BANDIT Executive Producer Laura Relovsky explores why storytelling around female athletes is resonating more than ever.

Mordy discusses how a strategic shift toward brand building can redefine your marketing approach. Learn how to pitch that vision effectively. My company put pressure on me to deliver results of more ...

Studies show consumers return 1 in 5 online purchases. This presents a challenge for retailers because the revenue generated from reselling a returned product often does not cover the costs associated ...