I remember working with a client who wanted to promote their startup, and they decided to go SEO-heavy. With huge amounts of content ready, they were able to generate impressive traffic, yet with very ...

Dave Foster is CEO of AvreaFoster, a brand and marketing agency that helps B2B companies use the power of their brand to grow business. This era of digital marketing is dominated by reporting ...

This year, in the age of Revenue Performance Management, we have several customers that are beginning to dedicate resources to make reporting and benchmarking a top priority for marketing and sales ...

What gets measured gets managed, right? Yes… but if you're measuring the wrong metrics, you'll get the wrong outcomes! If you're guessing or stressing about the metrics your small marketing team ...

Marketers are shifting to revenue-focused metrics. CFOs demand proof of brand ROI. AI-powered attribution models are used to map complex buyer journeys. LinkedIn report highlights five key trends ...

In today’s healthcare marketplace, there is no shortage of available data – including EHR, CRM, financial, marketing, call center, to name just a few. In fact, an EMC report recently found healthcare ...

Event-based tracking. Event-based tracking with Google Analytics 4 reveals user behavior across websites and apps, providing better insights into customer journeys. Conversion and engagement. Key ...

Program Goal #1: Consumer Buying Process - Understanding of the consumer buying process. a) Demonstrate an understanding of the consumer buying process. Program Goal #2: Target Markets - Demonstrate ...

In the era of digital marketing, property managers and marketers have access to a dizzying array of metrics. The right tool, such as REACH by Rent Cafe, can provide comprehensive insights and reports ...