Howard Lerman is CEO of Yext, a local advertising, technology company. Lerman spoke to AdExchanger.com about his company and its strategy. Click below or scroll down: Consumers and Local Media Yext ...

Nextdoor wants local advertisers to feel more at home on its platform. On Wednesday, the company rolled out a bunch of new advertising capabilities, including campaign optimization, contextual weather ...

Google gives local businesses two main ways to generate PPC leads online: Local Services Ads (LSAs) and Search campaigns. LSAs are pay-per-lead campaigns – for actions such as calls, messages, or ...

Amazon has introduced location-based interactive video advertising to Prime Video, giving advertisers the ability to reach consumers in local and rural areas across the United States. Local ...

Join this Masterclass to hear Google Ads experts share actionable strategies to capture more high-quality leads and prove the full value of your local ad spend. Local search ads are about more than ...

There is an increased wariness among local ad buyers, and less spending is anticipated in the second quarter of 2025 — pushing it to its highest second quarter spending dip since the harrowing days of ...

Amazon’s advertising business unit has announced a new feature that will allow ad buyers to launch location-based, interactive video campaigns on its flagship streaming service Prime Video. The new ...

Google now supports Sitelinks for local search ads in the Google Maps interface. They show in the form of a carousel, under a sponsored ad listing in the Google Maps interface. This was first spotted ...

In most years, a graph of annual local TV ad spending is about as predictable as an electrocardiogram of a reasonably healthy patient in a doctor’s office. Revenue spikes upwards on even-numbered ...

The ads aim to help local businesses reach customers at key moments in search and discovery on Apple Maps. When a user searches for a term like “coffee shop” or “hardware store,” a sponsored result ...

Apple is reportedly launching local ads within Apple Maps, as soon as this month. "Apple Inc. is preparing to introduce advertising in its Maps app, part of a broader push to generate more money from ...

Find out how ad setup, targeting, and lead quality vary between LSAs and Search campaigns – and when to use each for better local results. Google gives local businesses two main ways to generate PPC ...