Houston Chronicle

How Is Market Segmentation Used in Target Marketing?

Market segmentation is the practice of dividing customers into groups of potential buyers that have similar preferences and buying habits. As opposed to mass marketing, in which the company offers the ...

Master Market Segmentation for Enhanced Profitability and Growth

Discover how effective market segmentation identifies profitable customers and optimizes pricing, distribution, and product ...
Houston Chronicle

The Advantages of Marketing Segmentation

The size and differential needs of the purchasing public, hundreds of millions of people in the United States alone, make it difficult for any one company to serve everyone. Market segmentation aims ...
Forbes

Using Enhanced Marketing Segmentation To Engage Audiences

Targeted marketing and personalization have evolved dramatically in the last decade. Engaging an audience overwhelmed by the internet’s content farm requires meeting fans where they are, speaking ...
Business Wire

Choosing the Right Type of Market Segmentation to Suit Your Marketing Goals | Read Infiniti’s Latest Blog for More Insights

LONDON--(BUSINESS WIRE)--A well-known market intelligence company, Infiniti Research, has announced the completion of its latest article on market segmentation. In this article experts at Infiniti ...
Business Wire

Target Market Segmentation Helped Boost Profitability and Reduce Marketing Spend for a Retail Company – Download Infiniti’s FREE Resource to Know How

LONDON--(BUSINESS WIRE)--Infiniti Research, a market intelligence solutions provider, has recently announced the completion of their latest free downloadable article on how target market segmentation ...