The first products under the partnership will be released in 2023 as part of Mattel's Matchbox line of die-cast cars. When you purchase through links on our site, we may earn an affiliate commission.

And, since 1968, part of that enthusiasm has probably included Hot Wheels, the pocket-sized diecasts that fill up many a ...

Bridget Carey is an award-winning reporter who helps you level-up your life -- while having a good time geeking out. Her exclusive CNET videos get you behind the scenes as she covers new trends, ...

Lando Norris may have taken the checkered flag at F1 Mexico last weekend, but racing fans had something else to cheer for, as Mattel unveiled the latest additions to its Formula 1 Hot Wheels ...

The average U.S. child owns 50 Hot Wheels, according to Mattel. But can the company innovate on a brand that is firmly planted in the physical world? There’s a chart at Mattel that undoubtedly keeps ...

Old toys headed for the donation pile are getting a new life with Mattel's new recycling pilot program. Mattel PlayBack will recover and reuse materials in old toys for future products. Materials that ...

Toy company Mattel teamed up with Go Baby Go, a program that provides modified toy cars, Wednesday to make adjustments to toys so that children with disabilities can play a bit easier and enjoy toys ...

ATLANTA--(BUSINESS WIRE)--If you give a girl a toy car, would she imagine winning a race or would she trade it in for a tea set? According to researchers, most young girls would go for the tea set, ...

The old Barbie dolls haven't been dressed up in years, and the Matchbox cars haven't crossed any finish lines. The Mega Bloks have sat idle while a layer of dust gets thicker. Mattel has a way for ...

Forbes contributors publish independent expert analyses and insights. Joan Verdon is a veteran retail reporter based in Northern New Jersey. Mattel is giving parents a way to keep past-their-prime ...

Before you can take a Tesla Cybertruck for a test drive, you'll be able to take two Hot Wheels versions for a spin. Three months after the highly-anticipated reveal of the all-electric ...