Liverpool’s latest deal is expected to be worth a similar amount to their nearest rivals who include Manchester City and Arsenal. City agreed a 10-year deal with Puma worth around £650m (£65m a season) in 2019. Arsenal’s eight-year deal with Adidas was reported to be worth around £600m (£75m a season) when it was agreed in 2022.

Liverpool have announced a multi-year kit deal with Adidas that will begin next season, replacing existing manufacturer Nike.

Liverpool and Adidas share a long and successful history, having previously partnered from 1985 to 1996 and again from 2006 to 2012