This shift has introduced a decoupling between portfolio size and total cost, where application growth and spend no longer move in tandem. On average, while SaaS portfolios remained virtually flat ...

Value-based pricing is a convenient and effective pricing strategy for B2B SaaS companies that CEOs and pricing managers ...

It’s been a long time since Salesforce helped change the world of technology by claiming it was going to end software. Its model of selling access to a managed service that was hosted on the cloud ...

Unified monetization platform startup Stigg Inc. says it’s ready to help businesses implement more dynamic and flexible pricing strategies after closing on a $17.5 million early-stage round of funding ...

The future isn’t all incumbents or all AI-native startups, it’s a blended ecosystem of agent-driven platforms, new pricing structures, and AI governance layers, says Deloitte.

Ad tech fees are too high. And the idea of a software-as-a-service (SaaS) model for SSPs and publisher tech is gaining momentum. Publisher monetization platform Sovrn is expanding availability of its ...

If you’re in the early stages of starting a business, you’ll need to price your services and products. When dealing with offerings like software or online content, you may also have to select a ...

What's behind the SaaSpocalypse? It simply seems a new supreme has risen.

REDWOOD CITY, Calif. & LONDON--(BUSINESS WIRE)--Zuora, Inc. (NYSE: ZUO), a leading monetization suite for modern business, today at Subscribed Live London announced new capabilities to ease and ...

When you're innovating like it's 2025 but pricing like it's 2005, the disconnect shows up quickly in your numbers. Pricing is one of the sharpest levers a business has. But many CEOs lack a grip of it ...