Promotional and marketing strategies are often first brainstormed and written as part of an organization's marketing plan. If your small business doesn't have a marketing plan, you should seriously ...

Your marketing plan states your overall objectives when it comes to target demographic, pricing and ultimately promotion. The promotional plan is part of the marketing plan. In fact, your marketing ...

COSHOCTON – Coshocton’s status as the birthplace of promotional marketing led to a special education event by the Ohio Promotional Professionals Association (OPPA) on Friday. The daylong Born in Ohio ...

More and more companies are using promotional tools including sweepstakes, skill contests, and hybrid versions thereof. The rise of social media, user-generated contests and mobile marketing vehicles, ...

Consumers are bombarded with advertisements every day, from commercials during their favorite TV shows to sponsored Facebook ads on their newsfeed. Rather than getting lost in the shuffle, ...

Edge has also appointed Jasmine Hefty as Digital Account Manager, reporting to Head of Client Service Matt Roessler. With ...

Chief Marketer’s esteemed PRO Awards judges panel is populated by heavy-hitters from some of the world’s top brands, from e.l.f. Beauty to Walgreens to Bayer Health. During the judging process for the ...

It's common wisdom among marketers that most long-form content should be, at most, mildly promotional. The goal is to help the reader or prospect. Then, prospects will gradually come to see the ...

Promotional marketing or sales promotion is an inherent part of any B2B campaign. Edwin Mutton director general of the Institute of Sales Promotion (ISP), says: Advertising will take the horse to ...

Have you ever seen ads printed on your bank statement before? What about your 401(k) statement? Surely, you’ve seen ads on the back of a sales receipt before, right? If so, you’ve been exposed to ...