Video advertising content appearing on Samsung’s smart TV operating system and the Amazon Prime Video streamer were in a virtual dead heat in 2024 when it comes to reach of smart TV U.S. households ...

Samsung Ads, the advanced advertising division of Samsung Electronics, has announced the expansion of its interactive advertising suite, Creative Canvas, with t ...

For nonprofits, reaching audiences through connected is often out of reach. They have limited resources, a lack of control over audience targeting, and it’s hard to effectively measure impact. But ...

Samsung Ads will provide marketers with direct programmatic access to its premium Samsung TV Plus ad inventory through Amazon DSP. The integration is already launched in the United States and Canada ...

Opening up some of its “walled garden” data, Samsung Ads -- partnering with Snowflake -- will offer brands deeper data to campaigns running on Samsung TV sets when it comes to linear TV and connected ...