Reliance Retail, which signed a deal with Shein in May 2023, has taken nearly two years to bring the brand back ...

Forcing ultracheap Chinese brands to pay taxes can level the playing field for American brands—and reshape consumer behavior ...

Financial disclosure forms reveal Trump's pick to lead the FBI has multimillion-dollar ties to Shein, a company accused of ...

Some brands are pausing influencer campaigns days after President Donald Trump announced new tariffs on China, Canada, and ...

Who are the billionaires who have brought SHEIN back to India? - With government approval secured, the Ambani family played a ...

Amid the re-entry of Shein in India and debate about its impact on the competition, Nykaa has said that it expects no impact ...

Gen Z’s favourite fast-fashion label has made a comeback in India. Reliance has launched an app to sell Shein’s products in ...

In its Q3FY25 earnings call Nykaa said it isn't concerned about Shein's relaunch but the company hiked its ads spending by 41 ...

Nearly five years after it was banned in India amid border tensions with China, low-cost fashion brand Shein is back. After ...

Reliance Retail has launched an app in India to sell fashionwear from China's Shein under a licensing deal, almost five years ...

Are fashion retailers chasing Shein’s unsustainable pricing model, or can they strike a balance between affordability and ...

While Nykaa's management said the firm’s top-of-mind recall is expected to give it an edge over rivals, the company is also ...