Add Yahoo as a preferred source to see more of our stories on Google. COLUMBIA — On Saturday, Nike revealed the next step in South Carolina women's basketball legend and WNBA MVP A'ja Wilson's new ...

Forbes contributors publish independent expert analyses and insights. Nick Crain is an NBA reporter covering the OKC Thunder for Forbes. Over the past several years, Oklahoma City Thunder star Shai ...

Caitlin Clark has been a sponsored Nike athlete since 2022, when she signed a name, image, and likeness deal with the massive athleisure brand during her time in college. Two years later, before the ...

Caitlin Clark's sophomore season in the NBA has been defined by injuries, but on Monday, there was some positive news surrounding the star guard. Nike revealed the first look at Clark's new signature ...

Can an athlete logo contain multitudes? Can a monochromatic mark somehow capture all the glory of a basketball player’s achievements, the verve of a charismatic tennis star, or celly after a scored ...

COLUMBIA — On Saturday, Nike revealed the next step in South Carolina women's basketball legend and WNBA MVP A'ja Wilson's new signature shoe. It didn't take long for criticism to roll in. In a since ...