They would have too much to lose. Home-brewed soda is still a tiny sliver of the consumption market. Buying SodaStream would validate the trend at the expense of sabotaging their lucrative soft drink ...
Last week AdAge reported that the big new Super Bowl commercial from SodaStream, the little home carbonation kit that could, got the thumbs-down from CBS for taking aim at Pepsi and Coke, two major ...
PepsiCo Inc. agreed to buy fizzy-drinks dispenser SodaStream International Ltd. for $3.2 billion to extend the company synonymous with sugary sodas into the homes of more health-conscious consumers.
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