Walk into any of nearly 800 worldwide Costco superstores today, and alongside the bulk toilet paper and five-dollar rotisserie chickens, you’ll find the world’s most popular surfboard: the ...

Cabrillo Beach is not a great surf spot. And Allison Scinta is not a great surfer — yet. Despite the San Pedro beach’s small waves that only last a few seconds, she’s able to get up and have fun, ...

Surfing can definitely be too serious these days. While pros were surfing seriously in Tahiti, the "softer side of surfing" came out last weekend at the Red Bull Foam Wreckers Anti-Surf Contest in San ...

In 1952, Jack O'Neill opened the first-ever "surf shop" in Santa Cruz, a novel idea that soon spread throughout California ...

Customer research often has dramatic effects. When surfboard manufacturer Surftech showed new graphics to surfing instructors last summer, the firm got valuable feedback and acted promptly, according ...

Album Surf is known for their distinct art direction, an incredible lineup of boards, and an-out-of-this-world surf team. A few years back, before the team was in full swing, Asher Pacy stopped by ...

When San Clemente’s Gudauskas brothers launched their non-profit Positive Vibe Warriors a decade ago, it was all about one thing: sharing the stoke. The well-known pro surfing trio held free surf ...

Young Xander clutches to his dad’s shoulders as Fanning cruises down the line on a soft-top. During a few moments in the ...