The concept of positive deviance (Sternin & Choo, 2000; Wishik & Van der Vynckt, 1976) is that in any community faced with a problem, there are likely to be some individuals who are successful because ...

In this article, I take a close look at these deviants, and I ask: what can we really learn from them? The answers turn out to be a bit surprising. While these deviant companies, with their ...

Learning from deviant companies isn’t glamorous and it isn’t easy. The trouble is, the business media does a good job of sexing up its stories of maverick executives who are on a crusade to reinvent ...