Marketers have a unique challenge in trying to keep up with Generation Z. The 13-to-28-year-olds are watching more media channels than previous generations, and the trend cycle moves faster than ever.

As Nike targets a new generation with a revised slogan, "Why Do It?," NPR's Ailsa Chang talks to consumer trends expert Casey Lewis about what brands get right and wrong about Gen Z. TYLER THE CREATOR ...

More than other generations, 20-somethings are tightening their holiday-season budgets because of economic pressures.

NEW YORK, Sept 19 (Reuters) - Fleur Arbel and Christophe Kairouz, both from France, were lured into Louis Vuitton's New York flagship recently by a colorful sculpture of a monogrammed giraffe and ...

Based on recent research Gen-Z workers’ priorities at work, and when seeking new positions, are job security, good work-life balance and mental health. As news outlet The Conversation points out, ...

Six in ten employers admit they've fired at least one Gen Z worker within a month of hiring them. Every few decades, a new generation walks into work and gets blamed for breaking it—ambitious Boomers, ...

Why younger employees expect companies to take political stances — and how this generational shift is forcing entrepreneurs to rethink leadership. Gen Z employees want to work for companies that align ...

Forbes contributors publish independent expert analyses and insights. Kara Dennison writes about careers, leadership, and the job market. Gen Z is rewriting the definition of career success, and their ...