For years, Toyota has been a dominant force in the automotive world, crafting some of the most reliable and fuel-efficient vehicles on the market. But when it comes to electric vehicles (EVs), the company has been slow to adopt a fully electric lineup,

At a brand overview in Brussels, Belgium, last week, Toyota dropped the sheath on the spearhead of that EV assault, the new C-HR+ small crossover.

Early Wednesday morning in Europe, Toyota unveiled four new or significantly updated electric vehicles — and Lexus managed to sneak one in, too. Even more enticing than the new product, though, was the teaser that came along with it: a shadowy image that previewed an upcoming electric pickup truck and electric Land Cruiser-esque EV while suggesting both would be revealed by the end of 2026.

Revealed today for the European market, the electric C-HR+ is largely unrelated to the C-HR with which it shares 80% of its name. Indeed, the C-HR+ is not only distinguished from

Toyota has tried to stay away from fully electric vehicles, taking the hybrid path instead. However, the carmaker has now announced that it will be launching nine new fully-electric vehicles in Europe by 2026. These nine electric vehicles will be a mix of the Toyota brand itself and its luxury arm, Lexus.

The Toyota bZ4X was supposed to be the brand’s answer to the Tesla Model Y, and the slew of other similarly-sized electric SUVs on the market, but it’s never really taken off

Toyota's latest EV is a half-foot shorter than the bZ4X that shares a platform, and the C-HR+ also boasts up to 337 hp.