The report is a quarterly estimator, built on a rolling sample of 87,000 consumers, providing updated reach and frequency metrics, cross-media interactions, and category-linked behaviours ...
In contrast, linear TV is estimated to have seen a marginal drop in viewership to 689 million in Q3CY25, compared with 705 ...
On November 20, 2019, I wrote for The Indian Express on “A Greater Ease of Living.” I had argued that discussions of rural ...
India's rural economy rebounded in late 2025, with increased consumption and income following GST rate cuts. The NABARD ...
The Pioneer on MSN
Rural India roars back as household consumption hits record highs
India's rural economy is witnessing a boom due to increased purchasing power, rising incomes, stronger consumption and ...
Technology is revolutionizing India's FMCG distribution, enabling brands to reach millions of rural households. With increasing internet penetration and digital adoption, rural India is emerging as a ...
Since 2001, India has been constructing all-weather roads and upgrading old ones in rural areas across the country The World Bank has invested $2.1 billion in the country’s flagship Pradhan Mantri ...
Some results have been hidden because they may be inaccessible to you
Show inaccessible results
Feedback