The entertainment and media giant, which reported earnings on Wednesday, is testing viewers’ tolerance for higher costs in a saturated TV market. The Walt Disney Company posted first-quarter earnings Wednesday that beat on the top and bottom lines but also revealed the start of predicted streaming subscriber losses at its Disney+ service.

So you'd think losing 700,000 Disney+ subscriptions in the last quarter would be potentially devastating. However, the mega-corp is still quite content with that result, because while its namesake platform lost subscribers,

Disney+ now has 124.6 million subscribers, down from 125.3 million, while Hulu sits at 53.6 million subscribers, up from 52 million. Overall, Disney’s financial performance beat expectations, with earnings per share of $1.

Disney+ lost 700,000 subscribers over the final three months of 2024, which is the Walt Disney Company's first quarter of fiscal year 2025. In the prior quarter, Disney's final one of its fiscal year 2024,