West believes when fans search for Yeezy on Google that Adidas is the first to come up before his own website, which he ...

The 2025 season was already going to be a year of transition for the Mercedes Formula 1 team. With longtime championship ...

From what is understood, the collaboration will focus on creating a range of apparel, footwear, and accessories for the team ...

German apparel and footwear brand Adidas will enter Formula One as kit suppliers to the Mercedes Formula One team in a ...

Frances Tiafoe makes a splash as Lululemon's newest global ambassador, while menswear brand Psycho Bunny just made a major tennis signing.

As it recovers from the quarters-long effects of its Yeezy business, Adidas is looking to reestablish itself as a global ...

Mercedes have signed a sponsorship deal with Adidas which will see the German apparel company supply the team's kit for the ...

The move represents a first foray into Formula 1 for Adidas ...

Want a few more official details from the adidas squad? Here you go: ...

Adidas will enter Formula One as kit suppliers to the Mercedes Formula One team in a multi-year partnership announced on ...