Big 12, theNCAA Tournament

What’s up with the Big 12 tournament’s court? Fans pan design, but players see it differently
Big 12 chief marketing officer Tyrel Kirkham is one of the league employees tasked with modernizing the conference. In 2022, the conference partnered with the clothing line Bathing Ape in a logo on the field at AT&T Stadium for the Big 12 football championship game, though that didn’t take up quite as much real estate.
What is going on with the Big 12 tournament basketball court? Brett Yormark defends floor design.
The Big 12 went bold and partnered with Undefeated to design a funky basketball court with tiny "XII" logos all over it.
The Big 12 tournament court is catching eyes and sparking debate
Fully adorned with “XII” symbols, the court has been panned as headache-inducing, although the Big 12’s commissioner said players approved of the “aspirational” design.
Big 12 tournament court: Social media reacts to conference's floor pattern, design
The Big 12 tournament court design hasn't garnered the best reviews so far. Here are some of the best reactions to the court from social media:
Big 12 Conference Unveils New Basketball Court Design That Will Immediately Make You Go Cross-Eyed
As the turn of the calendar to March marks the start of postseason tournaments in men's and women's college basketball, the Big 12 officially debuted a
'Profound' Big 12 Tournament court design unpopular among fans
The Big 12 Tournament tipped off on Tuesday in Kansas City, Missouri. As fans tuned in to watch and support their favorite teams, one thing was glaringly bothersome: the court design.
Big 12 Tournament court: Social media reacts to conference's unusual design choice
The Big 12 has unveiled an unusual-looking court design for the conference's basketball tournaments, leading to a strong reaction from social media
Social media reacts to interesting court at Big 12 tournament: 'Brutal on the eyes'
Fans were quick to call out the Big 12 tournament's 2025 court design. See our favorite social media reactions.
Social Media Erupts Over Big 12 Tournament Basketball Court Design
The Big 12 Conference decided to do something different with its basketball court for the conference tournaments this year and if its attention it was seeking,
2025 Big 12 Tournament: Explaining logo-centric court with conference branding scattered throughout floor
The Big 12 Conference last month unveiled a brand-new, aesthetically unique court for this year's basketball championships ...
Crass or cool, awesome or eyesore: Big 12 Tournament’s logo’d court makes a statement either way
The logo'd court at the Big 12 Tournament is causing quite a stir. It's cool or crass, awesome or an eyesore, depending on ...