The airline continues to contend with backlash after revealing plans to apply a checked bag fee. But the carrier briefly deflected the fallout to the Mavericks.

Facing fervent criticism, Southwest Airlines referenced Luka Doncic’s trade from the Mavs to defend themselves against upset customers.

The post referencing the Luka Doncic trade came after the airline had received backlash for its decision to change its longstanding policy of "bags fly free."

Southwest Airlines faced backlash after joking about Luka Doncic while announcing the end of its "Bags Fly Free" policy.

This week, Southwest Airlines became the latest organization to reference the trade in their latest Instagram post about their new bag policy. The Dallas Mavericks are known all across the country right now but for all the wrong reasons.

Southwest Airlines' viral dig at the Mavericks has fans fired up on social media. The shade comes days after the airline's controversial baggage policy change.