By Ewan Larkin - 7 hours 53 min ago By Bradley Johnson - 8 hours 29 min ago By Tim Nudd - 9 hours 26 min ago By E.J. Schultz - 14 hours 16 min ago By Brian Bonilla - 14 hours 27 min ago By Ad Age ...

New Delhi: Google Ads has rolled out creative updates designed to help advertisers generate lifestyle imagery and optimise their ad campaigns. The updates leverage generative AI to allow users to ...

By E.J. Schultz - 14 min 32 sec ago By Brian Bonilla - 25 min 34 sec ago 25 min 34 sec ago By Ewan Larkin - 55 min 34 sec ago By Adrianne Pasquarelli - 55 min 34 sec ago By Ad Age Staff - 8 months ...

Creative is a strong performance lever. In fact, ad creative is responsible for nearly half of sales lift, which is more than reach, recency and targeting combined, according to recent data from ...

AI and machine-learning can achieve two goals: help marketers make better ads, faster; and make those ads more engaging through creative. The power of creative is underrated. But an assist from AI can ...

Search Engine Land » PPC » Google expands Vehicle ads to include RVs and campers Chat with SearchBot Please note that your conversations will be recorded. Google vehicle ads now accept listings ...

The 37th edition of the four-day annual flower show, Vasant Utsav, is set to take place in Noida, starting Thursday (February 20) and will continue till Sunday (Feb 23). Organised by the Noida ...

A spokesperson for Common Cause, which has been a detractor of Musk, confirmed to USA TODAY that the Post backed out of the ad. The Washington, D.C.-based paper signed a $115,000 agreement with ...

“Advertisers face the challenge of more creative integration so that viewers are hooked and do not skip ads. Brands would traditionally advertise seamlessly into the narrative, but with Jump ...

Languages: English. In an email to subscribers last week, Hulu announced that its ad-free plans may now include some ads, but that the change will only affect certain types of programming — at ...

But there is some progress being made. Can I see some AD-ID, please? Late last year, the IAB Tech Lab released its Ad Creative ID Framework (ACIF), which creates a standard for a universal ID and a ...

Each week, The Drum picks the top global campaigns from our Creative Works. You can submit your new work here. This week’s best ads blend cinematic ambition with cultural cachet. McDonald’s ...