This photo provided by the Department of Natural Resources and Environment Tasmania shows part of more than 150 false killer ...

CMOs to Watch, presented by Zenith, spotlights the visionaries leading the charge. This series delves into the strategies and ...

For Labor to describe critical marketing campaigns that drive visitation to Tasmania as “puff and promotion” is a blatant display of his disregard for homegrown jobs. Labor has not changed, and still ...

Tourism Tasmania has retained BMF Australia as its lead creative agency following a tender process. Tourism Tasmania said the appointment builds on an already successful partnership and will see ...

What makes this type of travel memorable isn’t so much about what you see or do, but the exhilaration, delight, awe, thrill, ...

Tourism Tasmania has announced it has appointed BMF Australia as lead creative agency following a competitive tender process. BMF will continue to work on the creative strategy and execution for ...

When you think of Australia’s iconic beaches, the brisk temperatures in Tasmania might not be the first place that comes to ...

Tasmania’s Bay of Fires has been named ‘Best Australian Beach’ for 2025 in the official list released by Tourism Australia.

Tasmania celebrated a milestone, welcoming its 1.5 millionth passenger since its self-described modern cruise era began in ...

Tasmania teenager Aidan O'Connor posted a half-century on debut but couldn't prevent Victoria taking honours on day one of ...

For the first time Tasmania's beaches have been recognised as Australia's finest on the official list of Best Australian Beaches which is compiled ...

Find out why. In a Talking Point article in today’s Mercury Destination Southern Tasmania chair and tourism academic Professor Anne Hardy and Director of tourism consulting firm episteme Alison ...