Pathway Sports and Entertainment, a company described as focusing on monetizing athlete NIL rights, provides players with “four-figure guarantees as part of video game NIL agreements,” the company’s executives told Yahoo Sports.

Alabama wide receiver Ryan Williams took the NCAA by storm in 2024, hauling in 48 receptions for 865 yards and four touchdowns for the Crimson Tide at just 17 years old. The All-SEC first team member is now officially an adult,

Alabama football is one of the biggest brands in all of American sports. With such a high profile, Crimson Tide players have been able to sign many lucrative NIL deals while playing with the team. Just last year, Alabama quarterback Jalen Milroe was within the top five highest NIL earners, according to On3.

Alabama football star receiver Ryan Williams has secured an NIL deal which relates back to him originally supporting his sister. Williams is now a partner with Sally Hansen, a nail product company. The Saraland native announced the deal on Instagram recently upon turning 18.

Ryan Williams ' days as a 17-year-old are almost over.

Ryan Williams celebrated his 18th birthday with a signature NIL deal, but with a twist for Alabama's electric receiver.

Wide receiver Ryan Williams was a phenom for the Alabama Crimson Tide as a freshman. He may have been outshined a bit by Ohio State's Jeremiah Smith, but there's no doubting Williams' production for the Tide. He caught 48 passes for 865 yards and eight touchdowns, and let's not forget that one of those touchdowns looked like this:

Alabama standout wide receiver Ryan Williams celebrated his 18th birthday by signing an NIL deal with nail polish brand, “Sally Hansen."