Since the start of the current millennium, companies have been continuously upping their advertising game during the Super ...

Attest, a New York-based consumer research platform, has published research on how Americans plan to tune-in to Super Bowl ...

Pepsi and Coke faced off in the Pepsi Challenge, and Super Bowl LIX weekend marks its return. Here's what to know about the ...

It’s been three years since Pepsi was the official sponsor of the Super Bowl Halftime show, but the beverage brand continues to show up in a big way for the 'national' holiday.

From marching bands and Up With People to classic rockers to rappers and scantily clad pop stars, the Super Bowl halftime show has changed ...

In some years, the Super Bowl commercials are as memorable as the game itself. Here are the 10 best Super Bowl commercials of ...

As anticipation builds for Kendrick Lamar’s upcoming Super Bowl halftime performance, we’re taking a trip down memory lane to ...

AT STAKE — National Football League Championship for the Vince Lombardi Trophy. PARTICIPANTS — Kansas City Chiefs (AFC) and Philadelphia Eagles (NFC) This is the seventh appearance for the Chiefs (4-2 ...

In a new Super Bowl ad, Matthew McConaughey is desperate for director Greta Gerwig to buy his pitch for a conspiracy-centric ...

Can Kendrick Lamar play “Not Like Us” during his Super Bowl halftime show after Drake filed a defamation lawsuit? Legal experts answer the question.

From Michael Jackson to Beyoncé, these 20 Super Bowl halftime shows delivered unforgettable performances that still wow fans ...

PepsiCo does not run from Baja Blast’s origin story with most consumers – that it tastes almost genetically engineered to ...