The new brand is accompanied by a refreshed visual identity, which features a modernised version of the OMD signature red ...

Arabian Automobiles Company’s Nizar Maleab discusses marketing innovation with an AI edge in for the year ahead.

The creative team at Awkward Ads, BigFoot Films, and local influencers Khalifa OG & Armando worked on the Mountain Dew x Doritos campaign.

Moving forward, in 2025, upskilling to bridge emerging gaps is fundamental with the reduced barrier of entry for AI tools, ...

Vamp’s Nour Nasser Al Dean delves into the lifeblood of influencer marketing and shares tips for those looking to dominate ...

Exposure to small and big screen videos resulted in +6 per cent increase in brand favourability and +7 per cent increase in ...

Usman Javed joins FTI Consulting as Senior Director for the firm's strategic communications segment to support growth and ...