Starbucks CEO Brian Niccol earned a $5 million bonus

Starbucks CEO Brian Niccol earned a $5 million bonus after 1 month on the job—and will collect another $5 million in March
Brian Niccol stands to earn $10 million in signing bonuses after a "dogged pursuit" to convince him to lead the company.
Brian Niccol wants to double Starbucks’ US footprint
A host of changes to stores and operations could help Starbucks escape its sales trouble, and executives are already planning the company’s next move.
Brian Niccol's plan for Starbucks: More Starbucks
The coffee giant believes it can double its company-store count in its home market. It is also planning major menu cuts and said there are
Starbucks is slashing 30% of its offerings because CEO Brian Niccol says its menu has become ‘overly complex’
Starbucks is slashing 30% of its offerings because CEO Brian Niccol says its menu has become ‘overly complex’ Starbucks CEO Brian Niccol said 30% of the company’s food and beverage items would be eliminated by September as part of its “Back to Starbucks” plan.
Starbucks CEO Brian Niccol talks efficiency gameplan, layoffs
Coffee giant Starbucks (SBUX) beat top and bottom line estimates for its fourth quarter — posting adjusted earnings of $0.69 per share and revenue of $9.4 billion — while seeing narrower-than-expected declines in same-store sales.
Starbucks CEO Brian Niccol awarded $96 million pay package after 4 months on the job
Starbucks CEO Brian Niccol was recently awarded a $96 million compensation package after four months of leading the company – becoming one of the highest-paid executives in corporate America.
Starbucks CEO awarded $96 million after a few months on the job
Starbucks CEO Brian Niccol’s annual pay package is estimated to be valued at about $113 million at the time of his hiring, ranking him near the top 20 highest-paid CEOs, according to Bloomberg.
Starbucks: The Niccol Era Has Begun, But Don't Be Giddy Yet
Starbucks' Q1 earnings showed a positive start under CEO Brian Niccol, despite continued downward trends in key metrics.
Starbucks’s new boss is banking on ‘mug hugs’ to get customers to hang around longer
Brian Niccol, the new CEO of Starbucks, has identified mugs as an integral part of his turnaround plan. As Brian Niccol ...
Starbucks CEO says a turnaround is underway, with no timeline on the table
"I think we're definitely in the middle of a turnaround," Niccol said on Yahoo Finance (video above). The former Chipotle CEO ...
Starbucks latest changes as CEO commits to 'restore confidence' in coffee business
Starbucks is following through on its commitment to get back to its roots, announcing plans to simplify the menu and ...
Starbucks changes: Mugs, macchiato and a new vibe test Niccol’s big plan
The condiment bar is coming back, and diners will get unlimited free refills of iced or hot coffee whether they’re rewards ...
Starbucks Posts Smaller Comparable Sales Decline Than Expected as Turnaround Takes Root
Niccol, credited with reviving burrito chain Chipotle Mexican Grill, has looked to return Starbucks to its coffee house roots ...
Starbucks is in 'early innings' of turnaround story
Starbucks (SBUX) exceeded first quarter revenue expectations, reporting $9.40 billion against analysts' estimates of $9.31 ...
Starbucks stirs up more changes as new CEO remakes the executive ranks
Starbucks' is brewing up Taco Bell vibes under CEO Brian Niccol. On Tuesday morning, Starbucks named longtime Taco Bell executive Mike Grams as EVP, chief stores officer, and form ...