The campaigns that took home honors at The Drum Awards for Marketing 2025 understood that balance. They used sharp writing, ...

DRIVING THE DAY: FIRST IN PLAYBOOK — Former Assemblymember Ian Calderon is dropping his long-shot bid for governor and endorsing Rep. Eric Swalwell. The Democrat’s departure comes amid intense party ...

Your audience craves transformation from an undesirable state, and the brands that name that state own the market.

Every quarter Cubery releases its Hot List of Australia’s most unforgettable ads. This isn’t a popularity ranking nor is it necessarily a measure of pure creative effectiveness. Rather, it simply ...

The Russian-labeled candy bars are a reminder of how difficult it is to completely disconnect a major economy from the global flow of goods. By Stephen Castle Reporting from London At first glance, ...

Pumpkin snickerdoodles are soft, chewy cookies with warm fall spices and a swirl of pumpkin flavor. They taste like a cross between a classic snickerdoodle and a pumpkin pie, making them perfect for ...

You’re not you when you’re hungry and Buffalo Bills quarterback Josh Allen is here to help. The Bills quarterback is working with Mars, Inc., owners of SNICKERS, on limited edition candy bars and ice ...

The "cozy" new variety features cinnamon-sugar-flavored caramel, along with the crunchy cookie and milk chocolate found in original Twix bars Courtesy of Mars Mars is releasing a new Snickerdoodle ...

Stephanie Gravalese is a food and beverage writer, photographer, recipe developer, and creator of the Slow Living Kitchen blog. Her writing focuses on food, farming, and craft beer industry topics.

The Snickers 2010 Super Bowl spot featuring Betty White was a game-changer for more reasons than one. The commercial was the first made for Snickers’ campaign and tagline, “You’re not you when you’re ...

Add Yahoo as a preferred source to see more of our stories on Google. a pile of classic candy bars - rvlsoft/Shutterstock Have you ever named your stuffed dog, your car, or your business after a pet, ...

Richard Hartel has previously consulted for Mars Wrigley, but not in the past decade, and does not receive funding from them nor own shares in their company. It’s Halloween. You’ve just finished trick ...