YouTube has unique strengths when it comes to influencer content. YouTube videos tend to be longer than those on other social ...

AI is revolutionising marketing in India, with 66 percent of brands already using generative AI. While AI excels at providing ...

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According to WPP Media’s This Year Next Year (TYNY) 2026 outlook, India’s advertising market is expected to grow 9.7% in 2026 ...

Influencer marketing can fuel success in the social commerce space by helping you get the right messages to the right ...

For up-and-coming brand marketers, tools like Midjourney and Copilot are becoming core to testing creative ideas and turning ...

Google and Microsoft are reportedly paying influencers up to $600,000 to promote AI tools across social media, but a backlash is brewing. When you purchase through links on our site, we may earn an ...

Lil Miquela has 2.3 million Instagram followers, brand deals with Calvin Klein and Samsung, and a carefully curated aesthetic that would make any influencer envious. There’s just one catch: She ...

Influencer gifting is not new. What is new is how intentional it has become. In the early days of social media, gifting campaigns were a free-for-all. Brands sent products to anyone with a following ...

Influencers were supposed to make my generation more materialistic. We were meant to want the clothes, apartments and vacations we saw on social media. Instead, for many of us, constant exposure to ...

In 2026, influencer marketing budgets are set to grow for another year running. But best practices are evolving, as one-off, pay-to-post influencer deals fail to cut through the noise. Instead, ...

Keep up to date with Digiday’s annual coverage of the Consumer Electronics Show (CES) in Las Vegas. More from the series → If you’ve been living under a rock, you might not know how pervasive ...