During Starbucks's latest earnings call, CEO Brian Niccol revealed that the company will return the condiment bar and several ...

Starbucks is set to cut about 30% of its menu offerings by the end of 2025, aiming to streamline its menu and address ...

Starbucks is rebranding to "The Starbucks Coffee Company" under the leadership of CEO Brian Niccol, as he makes other ...

Starbucks will begin to "optimize" its menu offerings in Michigan in the coming months. The company said there will be a 30% ...

A host of changes to stores and operations could help Starbucks escape its sales trouble, and executives are already planning the company’s next move.

Starbucks CEO Brian Niccol revealed during the company’s first quarter fiscal year 2025 earnings call that the coffeehouse ...

Spring is just around the corner, and that means fresh, floral and vibrant flavors are about to hit coffee shop menus.

There are endless threads to pull with Starbucks’ turnaround, down to the very ink on customers’ cups as they order. But CEO ...

Just like its cafes, Starbucks’ menu is set to undergo a major overhaul. Starbucks chairman and CEO Brian Niccol said in a ...

Sales dropped 4% in the U.S. and worldwide in the latest quarter, compared to the previous year, marking the fourth quarter of declines in a row. Niccol, who was nabbed from Chipotle, is reportedly ...

Forget Taco Tuesday — this week in San Luis Obispo it’ll be more like Taco Thursday as a popular Mexican restaurant opens a ...

This isn't going to happen right away, however. This will be a gradual change that will continue throughout the year of 2025.