In a new blog post on Wednesday, Microsoft’s research department debuted a new generative AI model called Muse that it describes as a “breakthrough” for gameplay ideation.

Microsoft’s Muse is built on the World and Human Action Model (WHAM) and is intended to enhance developers’ creativity.

Muse is Microsoft's new generative AI for game development that promises to be a gameplay concept tool – it will ideate playable ideas, building game visuals, controller inputs and more. It sounds groundbreaking but Muse feels like a tech experiment rather than the game development revolution Microsoft is pitching.

Microsoft Research has introduced Muse, a new AI model that can create controller actions and images for video games. On