MTR, a century-old brand that prides itself in delivering authentic South Indian flavours, has rolled out an new campaign for its flagship product, MTR Puliogare Powder. At its heart is a TV and ...

DeepSeek has dominated headlines and the discussions over AI for the past week. But what impact will it have on marketing?

Today’s consumers seamlessly switch between mobile, CTV, and DOOH. Adtech firms are decoding cross-platform strategies to ...

Overseeing its global capabilities centre in India, he will drive the optimisation and performance of the company’s solutions ...

Creative directors from The Sweetshop and Droga5 discuss their award-winning collaboration on Macpac's 'A Bit Precarious', a ...

Articles written by Varsha Venugopal ...