Feb 4, 2025 · PRophet Strengthens Leadership Team Hiring Subir Kotwal, Former Cision Sales Leader, as Executive Vice President of U.S. Sales. By TCMO Bureau | Feb 5, 2025. PRophet appoints Subir Kotwal as EVP of U.S. Sales to lead expansion in AI-driven communications and strengthen client relationships post-UNICEPTA acquisition

Feb 2, 2025 · The Role of Product Placement in B2B Marketing. By Swagata Ray | Feb 2, 2025. Product placement in B2B means displaying products in relevant business settings aimed to attract the attention of procurement decision-makers in larger companies.

Jan 12, 2025 · The Ultimate Guide to Crafting Winning Google Ads Strategies. By Swagata Ray | Jan 7, 2025. The right bidding strategy can help brands get the most from their ad budget. Options like Manual CPC, Enhanced CPC or Target ROAS each have their own benefits.

What to Consider When Looking for a B2B Influencer. By Apoorva Kasam | Jan 20, 2025. Traditionally, influencer marketing was an overlooked growth channel. It has now become a key driver in boosting customer acquisition, brand awareness, and credibility.

Feb 4, 2025 · While 89% of brands believe personalization is invaluable to their business, it is essential to maintain a balance between being relevant and becoming intrusive. Acing the Science of Marketing Technologies. TalkCMO is a digital platform that creates conversations on Marketing Technology and Digital ...

EDO and Chalice Collaborate to Maximize Programmatic CTV and Digital Advertising Campaign Results. By TCMO Bureau | Jan 16, 2025. ED, has partnered with Chalice, a custom AI-powered ad technology provider to optimize Connected TV (CTV) campaign performance by using high-performing regions

The Role of Product Placement in B2B Marketing. By Swagata Ray | Feb 2, 2025. Product placement in B2B means displaying products in relevant business settings aimed to attract the attention of procurement decision-makers in larger companies.

Acing the Science of Marketing Technologies. TalkCMO is a digital platform that creates conversations on Marketing Technology and Digital Transformation of the marketing function.

Zeta Global Appoints Pamela Lord as President of Customer Relationship Management, Strengthening its Leadership in AI-Powered Marketing. By TCMO Bureau | Jan 7, 2025. Zeta Global names Pamela Lord as President of CRM, bringing 25+ years of expertise in data, tech, and customer solutions to drive growth.

Feb 4, 2025 · ASSEMBLY APPOINTS JILL KELLY AS NEW NORTH AMERICA CEO. By TCMO Bureau | Jan 31, 2025. Jill Kelly becomes CEO of Assembly North America, bringing her leadership expertise to drive growth, innovation, and client solutions starting February 2025