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If you’re new to selling products, understanding wholesale vs retail is key to running a successful business. ➡️ Wholesale is buying in bulk, at a lower cost per item. You’re purchasing directly from a supplier (like Africa Imports) so you can resell at a profit. ➡️ Retail is when you sell those same items to your end customer, usually at a higher price. Why it matters: ➡️ Higher profit margins – The lower your wholesale cost, the more you make when you resell. ➡️ You can scale – Buying wholesal
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